Build on the goodwill for stronger profits and more customers
Proven time and again to be the most successful marketing campaign DPS executes every year, the Holiday Card Promotion delivers benefits on multiple levels through an impactful expression of thanks and savings. Dealerships get to share seasons greetings while delivering targeted deals to your consumers. Leveraging the holiday season, we join in the sending of holiday cards in festive envelopes, giving your dealership a relevant and personalized message that gets opened, gets read and prompts action.
Flexibility in design, maximization of profits
The Holiday Mail program affords OEMs and dealerships great flexibility in design options. Your dealership gets to choose everything; from cover image to verse to offer of appreciation. This level of customization allows you to send a unique communication truly representative of your dealership's individual brand and image while promoting goodwill amongst your customer base. By adding a strategic incentive, we allow the dealer to drive business during what is otherwise a slower time of year.
You target the audience, DPS does the heavy lifting
The holiday card promotion is a complete turnkey program where we collaborate with our clients on everything from selecting the optimal target audience, card design and offer, and then we execute the printing and fulfillment along with detailed metric analysis of responses and return on investment (ROI).
Achieve marketing goals while helping your community
As an added feature, we will work with our clients to develop a cooperative effort of goodwill for those less fortunate. We recommend and help coordinate the involvement of a local charity into their holiday card campaign, whether a food bank, coat drive or Toys-for-Tots, asking for donations from the dealer's customers as part of the incentive.