Since 1999, DPS has been an industry leader in creating and delivering customer retention and loyalty solutions for automotive dealers. Our exclusive customer LifeCycle Management® solutions provide dealers the tools, business intelligence and results allowing them to retain more customers and maintain their competitive advantage.

Our network of Business Development Managers, located throughout the United States, regularly consult with clients – providing expertise and guidance on maximizing results, best practices and industry trends.

Highly trained and dedicated to the success of our clients, the DPS Client Services team is ready to help you at every turn - from answering questions to assisting with any program changes.

With our range of solutions, unmatched database management, depth and breadth of business intelligence, regular consultations and peerless support, it’s no surprise that thousands of dealerships have turned to DPS to assist them with their retention marketing efforts.

Contact us today and discover for yourself what makes DPS a true partner in your success.


"I appreciate the dedication of your company & the commitment to our success. It is nice to know that there are companies out there on their promises." -Kevin Schmidt, Wilde Pontiac Cadillac Isuzu