Be ready for the digital revolution
Effective digital marketing starts with a robust email database. Maximize the potential of your digital marketing efforts by appending email addresses to your DMS quickly and easily. eAppend enables you to significantly increase the number of email addresses while you focus on more important things; like taking care of your customers.
Building your email database
From start to finish, DPS manages the entire process of appending emails to your existing customer records. We extract your customer data file; apply a sophisticated email matching algorithm against the file; send a personalized invitation email to matched customers; track and report bounces and opt-outs; and upload the new email addresses to your DMS.
That’s it. Your dealership is now ready to take advantage of communicating with your customers easily, efficiently and cost-effectively.
Additional Features
• Average match rate of 20%
• Results can be uploaded directly to your DMS (R&R and ADP only)
• Pay only for the matches made
Benefits from eAppend
• Many customers prefer email communications
• Eliminates need to enter email address one by one
• Reduces marketing costs – email is 1/3 the price of traditional print
• Ensures your DMS is accurate and up-to-date
