Put our experience to work for you. DPS is an industry leader in creating, executing and managing customer retention and loyalty solutions.
Database Management
The keystone for any customer retention and loyalty solution is actionable data. And that begins with the information within your DMS. We extract both sales and service history and then, utilizing state-of-the-art, proprietary database cleansing and normalization routines, we create an individualized database of your customers. We constantly download new purchases and service transactions ensuring the most accurate marketing available.
The result:
- Relevant and timely customer communications
- Reduced marketing costs
- Improved return on investment
- Increased customer loyalty
Business Intelligence & Analysis
Only through a comprehensive analysis of the effectiveness of each strategy are you able to make informed decisions about your efforts. From high-level, executive summaries to detailed responder information to upsell/cross-sell opportunities, only DPS provides the breadth and depth of reporting you want.
The result:
- Easily identify emerging trends
- Quickly adapt existing strategies or adopt new ones
- Improved market performance
Consultation
Your DPS Business Development Manager holds regular consultations with you to discuss your current marketing efforts. During the meeting, they’ll cover your current strategies, suggest ways to further enhance your results, recommend additional ways to increase reach and share best practices and processes.
The result:
- Enhanced understanding of strategy effectiveness
- Greater control of marketing budget
- Improved operational efficiency
