The DPS mission is simple:
Be the leading provider of timely, relevant and motivational communications for automotive dealers to drive revenue, customer retention and loyalty.
To achieve our mission, DPS has, at its core, guiding principles ensuring success:
- Customer LifeCycle Management®
Providing solutions which touch a customer throughout the vehicle ownership cycle – from purchase through service and to repurchase – maintaining your connection with them.
- Industry Knowledge
Knowing and, more importantly, understanding what is happening in the automotive industry and the impact it has on our clients.
- Marketing Expertise
Designing communications and messaging prompting action by the consumer, no matter the format.
- Client Consultation
Working hand-in-hand with you to understand your needs, challenges, and growth opportunities and then developing a customized marketing strategy to achieve your goals.
- Database Management
Creating truly actionable marketing data through thorough analysis, filtering and scrubbing.
- Business Intelligence
Delivering a depth and breadth of reporting and analysis unmatched in the industry, allowing you to measure the effectiveness and make informed marketing decisions.